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Our Story

The Wild Brand was born from a lifelong desire to design apparel; since she was a small child, designer Sarah MacElroy, would doodle and sketch people and outfits everywhere. After having her first child, she was drawn to creating clothing that made her feel more confident about her changing figure, and also fun shirts for her son and husband to wear together. As time went on she and her husband, Drew, had two more sons and her desire to make coordinating apparel for all of her boys reached a fever pitch. She finally put her art and design degree to good use and the rest is history! Drew never imagined his ten years of serving in the military would turn into a career in fashion, but he has become the backbone of the company with his practical approach to tasks, and attention to detail. Each and every item we sell is handmade in Dallas's Design District. 

Our name, The Wild Brand, is about embracing the wild times that come with raising tiny humans, and about teaching our children about taking care of our planet. We believe in education, conservation and taking an active role in making our world a better place. We donate a portion of all sales to 1% for the Planet, a non-profit founded on these same principles.